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In effect we worked as Saracen's marketing team under the direction of their Marketing Director for many years, striving for opportunities to improve market share.

The Background

As part of continued marketing effort for many years with this client, we developed these TV idents which ran at the beginning and end of each commercial break of the series 'At Home with Carl Hester'.

The Solution

In a market that can be a bit stayed, these idents broke with convention and mirrored the core Saracen value, innovation.