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Dexshell produces socks, hats and gloves for outdoor workers, sports people and enthusiasts who wish to stay comfortable whatever the conditions.

The Background

Dexshell approached us with a brief to differentiate its 'waterproof' clothing products from the competition. 

The Solution

We relaunched the brand as 'element repellent' - not just 100% waterproof, but 100% outdoor proof.

The bespoke website also developed to go a step further than the competition in offering:

  • A trade hub to apply for an account and then monitor orders, statements, invoices, download marketing material - by discipline
  • A media hub for the press to download press releases, product images - by discipline
  • Integration with Microsoft Dynamics using Restful Web Services to show realtime product availabilty and current trade information
  • European site expansion country by country using one central CMS to configure product information.