How to get your drinks brand noticed

Over the past 10 years we have seen many changes in the brewing industry and drinking culture of the UK: 

  • We have seen pub closures increase in line with an increase in home drinking. Following the financial crisis of 2008, we saw this trend arise as disposable incomes diminished, forcing people to entertain themselves in their households. 
  • Cider has undergone an image transformation, no longer ‘just’ a refreshing beverage in a picturesque beer garden at the peak of summer, with the emergence of brands such as Kopparberg and Rekorderlig who have challenged the status quo, cider is now beginning to have a reputation of being ‘cool and refreshing’. 
  • Women also now represent a much bigger segment of the drinking market, making them an increasingly interesting demographic to brewers across the UK. 
  • We have seen the popularity of microbreweries rise. There are now more than 2,000 breweries in the UK, the highest level since the post prohibition 1930s.

We're Hiring!

We're Hiring!

We're looking for an Account Project Manager to join our friendly team here at our HQ in Castle Bytham, Lincolnshire.

Did we mention we just won East Midlands' Employer of the Year in the Federation of Small Business Awards? 

Take a closer look at the job spec and we look forward to hearing from you!

Dupree Creative August Snapshot

We can't believe Summer is nearly over, we are already looking at Christmas feature lists and looking towards 2018. August seems to have gone by very quickly, but at least it is because we have been super busy!

We've been busy securing cracking coverage for our clients, getting creative, being digitally on point in our advertising and social media campaigns as well as meeting some exciting new clients who we can't wait to start working with. Take a look at some of our going-ons in our August DC Snapshot.