What is Personalisation?
Personalisation, often referred to as one-to-one marketing, is where companies tailor content and messaging to each individual user to help consumer experience by making them feel more important to the business.
Face-to-face marketing has been around since humans developed the ability to talk and will be around for as long as we maintain that ability. However, the rise of communicating digitally has impacted the importance associated with face-to-face marketing within the marketing spectrum of companies.
Despite 95% of online adults aged 18-34 being most likely to follow a brand via social networking* and Europe alone seeing over 412 million active users on social media, some businesses have not joined the social media movement.
Over the past 10 years we have seen many changes in the brewing industry and drinking culture of the UK:
- We have seen pub closures increase in line with an increase in home drinking. Following the financial crisis of 2008, we saw this trend arise as disposable incomes diminished, forcing people to entertain themselves in their households.
- Cider has undergone an image transformation, no longer ‘just’ a refreshing beverage in a picturesque beer garden at the peak of summer, with the emergence of brands such as Kopparberg and Rekorderlig who have challenged the status quo, cider is now beginning to have a reputation of being ‘cool and refreshing’.
- Women also now represent a much bigger segment of the drinking market, making them an increasingly interesting demographic to brewers across the UK.
- We have seen the popularity of microbreweries rise. There are now more than 2,000 breweries in the UK, the highest level since the post prohibition 1930s.
A social media campaign with the intention of going viral, which we created for number one cereals breeder RAGT Seeds UK to promote RGT Gravity - the UK’s highest yielding winter feed wheat.
We're looking for an Account Project Manager to join our friendly team here at our HQ in Castle Bytham, Lincolnshire.
Did we mention we just won East Midlands' Employer of the Year in the Federation of Small Business Awards?
Take a closer look at the job spec and we look forward to hearing from you!
Dupree Creative, a full service brand development agency based in Castle Bytham, Lincolnshire, has won Employer of the Year in the FSB Celebrating Small Business Awards 2018 for the East Midlands area.
Networking and working hard sums up September for our team this month. It has been a busy month consisting of exhibitions, PR and social media campaigns and getting creative to deliver adverts and POS. We have also been thrilled to be welcoming new clients onboard as well as initiating our People's Choice voting campaign!
We are thrilled to have been shortlisted for a Midlands Family Business Award which celebrates Midlands’ family businesses & their leaders.
We can't believe Summer is nearly over, we are already looking at Christmas feature lists and looking towards 2018. August seems to have gone by very quickly, but at least it is because we have been super busy!
We've been busy securing cracking coverage for our clients, getting creative, being digitally on point in our advertising and social media campaigns as well as meeting some exciting new clients who we can't wait to start working with. Take a look at some of our going-ons in our August DC Snapshot.