Corey HammondMay 26, 20223 min readLess is More: The Art of Minimalistic AdvertisingMinimalism, which began as an art movement in the USA in the 1960s, is now utilised in the lifestyles of an increasing number of people...
Corey HammondMay 19, 20222 min readThe Power of Emotion and Perception in Marketing – De BeersDe Beers Group is an international corporation specialising in the mining, exploitation, and retail of diamonds. Founded in 1888 by Cecil...
Corey HammondApr 21, 20223 min readMost Memorable TV Ads from the team at Dupree InternationalCorey – Nike: Take it to the next level (Euro 2008) How do you take a football advert to the next level? Give Guy Ritchie 3 minutes to...
Mason MallettOct 21, 20203 min readHow to Choose a Font for your BrandWhen choosing a font for your brand you will want to take a look at the elements you want to express in your brand - is it playful, clever,
Mason MallettSep 22, 20203 min readThe Power of Colour: What colours mean in brandingYour brand colours should be reflected throughout your whole company. If you're consistent your brand will become more recognisable by its c
Mason MallettAug 17, 20203 min readViral Marketing Example: Britain's Sexiest CowViral marketing. Everybody seems to want it, but making a campaign go viral is much harder than you think. It requires out of the box...
Dupree InternationalJun 29, 20201 min readMartin & Andy Discuss... AdvertisingOur expert creative duo, Martin & Andy debate whether today's marketeers and creative agencies have started losing sight of the AIDA model?