A social media campaign with the intention of going viral, which we created for number one cereals breeder RAGT Seeds UK to promote RGT Gravity - the UK’s highest yielding winter feed wheat.
After much deliberation from the panel of judges, Char (aka Jersey Girl), a Jersey cow owned by Charlotte Cunningham from Gooseford Farm, Devon has been announced as the winner of Britain’s Sexiest Cow 2018.
The social media competition was headline sponsored by RGT Gravity - the UK’s highest yielding winter feed wheat from Europe’s number one seed breeder RAGT Seeds UK – and gave farmers the opportunity to share pictures of their pride and joy and be in with the chance of winning some great prizes.
Last month, the 40 shortlisted cows from across the UK were judged by a panel including Simon Howell, Managing Director of RAGT Seeds UK and Charles Reader, an established cattle judge and steward. Alongside winning cow, Char, the two runner up cows are Tetford Twinkle, owned by Charlie Sutcliffe from Tetford and Bonnie, owned by Jackey Ives from Suffolk.
The runner ups will win a Seeland Fleece Waistcoat, with the winner receiving vouchers for a spa weekend for 2 people and a photoshoot for the winning cow.