Some of the team will be heading to SHOT Show 2020 alongside Streamlight®.
Feeling the January blues? Well not for us, because in just a few days’ time we’ll be packing our bags and heading to Las Vegas! No, we’re not just popping off on a team trip, we’ll be attending the 2020 SHOT Show. The SHOT Show, running from 21st – 24th January is the largest annual trade show in the world for the shooting, hunting and firearms industry. With over 18 years’ experience of marketing in this industry and clients situated all over the world, we have a wealth of expertise when it comes to branding, strategy, social media and PR on an international level.
Our team will be there with Streamlight, headline sponsors of the show, who we’ve been working with to build their market share within Europe. Streamlight are a leading provider of high-performance lighting devices, offering a range of high-quality products built with precision and performance especially for law enforcement, sporting goods, fire & rescue, hardware/tools and the military.
Working with the team in Philadelphia we worked through our strategic brand development process. Starting with a brand strategy day, we harnessed the knowledge, experience and aspirations of the Streamlight team and partnered this with our knowledge of the European Market to create a new strap line and tone of voice. To showcase Streamlight’s companywide commitment to innovation, the new European strap line is ‘Brilliant Thinking™’ which we now use across all of their marketing platforms.
Streamlight will be exhibiting their latest product developments at SHOT Show and we can’t wait to meet up with the team there. Our PR & Social Media Executive, Alicia, will be joining Streamlight in the States to capture content and live post from the event. She said, “I love attending trade shows because of the buzz you get meeting so many amazing industry professionals. I also love the pressure and excitement of being involved with everything that’s going on and live posting on international social media platforms in multiple languages."