Harkila
Client location:
Dupree International helped launch this Danish brand across the UK’s shooting marketplace. We took what was perceived to be obscure products designed for hunting in Scandinavia and made them relevant and credible to British consumers, requiring top of the range clothing and apparel.
The Background:
Our task was to reposition the perception of Harkila with consistent and contemporary messages. We implemented a high impact PR campaign to influence and enhance the company's advertising, website and digital strategy in the UK where it was less well established than in other parts of Europe.
The Solution:
Our strategy successfully elevated Harkila's status in the UK and capitalised on its core values. It emphasised the quality of both brands and, more importantly, differentiated them from each other and their competitors. As a result, market share rose by 88% in the first year of our involvement and the company has seen sizeable growth in consecutive years.
We delivered:
• Integrated campaign strategy and implementation
• Advertising creative
• Art direction and photography
• Website design and build.
